Deniz Bank CreditX – YouTube Marketing

“Using YouTube’s device targeting feature, we created personalized advertisements to promote our new loan type.” -DenizBank DenizBank A.Ş. (“deniz” meaning sea in Turkish) is a large private bank in Turkey. It has been owned and controlled by leading Russian bank Sberbank since 2012. European financial services institution Dexia was the previous owner. DenizBank extended its product range by adding services[…]

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Bank of America – AI driven virtual assistant

The Bank of America Corporation (abbreviated as BofA) is an American multinational investment bank and financial services company based in Charlotte, North Carolina with central hubs in New York City, London, Hong Kong, and Toronto. It is the second largest banking institution in the United States, after JP Morgan Chase. The first widely available AI-driven virtual assistant of its kind[…]

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Türkiye İş Bankası -Artifical Intelligence in marketing

Türkiye İş Bankası or simply İşbank is Turkey’s largest bank with. It was the first bank founded by the Turkish Republic. The bank operates 1,354 branches domestically, giving it one of the largest branch networks in Turkey. İşbank’s international network comprises 16 branches in the Turkish Republic of Northern Cyprus, two branches in each of Iraq, Kosovo and the United[…]

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mBank – innovative digital bank

mBank Group is the fourth largest financial institution in Poland as measured by total assets. They have 5.4 million of retail customers and 22 thousand of corporate clients. They are present in Poland, Czech Republic and Slovakia. mBank is truly digital bank focused on offering their clients the best mobile and transactional services backed by and agile bank infrastructure and[…]

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Main outcomes and defining parameters for evaluating success of digital transformation

Main outcomes are a better customer experience, enhanced brand reputation, increase in sales, retention of customers, extending the reach of organization, improved management decisions, faster development of new products and services, company culture that encourages creativity and innovation. According to Ernst & Young (2014) research, 32,000 retail bank customers globally found that key to winning, growing and retaining customers in[…]

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Main strategies on implementing digital transformation in banking

There are two competing design schools: Design by analogy and First principles design. • Design by analogy Design by analogy means to iterate on the existing model by incorporating technology, we take technology and gradually improve on it, that’s what’s happened in banking today. We have taken technologies like the mainframe, the ATM machine, Internet, mobile and we have iterated[…]

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Defining digital disruption in banking

The world is digitizing, and the world is digitizing because we’re seeking low friction and immediacy. We want immediate responses, stronger commerce connections that can scale more rapidly. These are the systems that are changing globally, so within that framework, we can’t expect banking and financial services to stay the same as it has been, because ultimately, it has to[…]

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Strategies on how to mitigate risk in digitalization

• Cultural changes The strategy to overcome resistance to change is to communication the why, what and how. Develop a communication plan that is more than just telling your employees what you want them to do. Effective communication segments and targets each audience, focusing on what they care about and need to know. Underline why this change will benefit them.[…]

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Main challanges in digitalization

Digital technologies will disrupt value chains, organizational structures, operational processes and revenue models. And they will change every industry and every company. Managing digital transformation will decide which businesses will survive and which not. Becoming a digital organization will require new leadership skills combined with connecting people, processes, data, and things.   Main challenges on digital journey that companies are[…]

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Implementation and tracking of business results achieved in digitalization

Digital business transformation can’t be an “IT initiative”. To be successful, business and IT leaders must collaborate to create an environment in which employees can usher in digital transformation in their organization. To begin with implementation of digitalization, firstly it is important to determine which executive is leading digital transformation initiative. Digital transformation leadership from the C-suite According to the[…]

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